Thursday, October 28, 2010

Penguin Books' Spinebreakers

First off, kudos for coming up with a badass name about reading. I almost want to join just to say I am a member of SPINEBREAKERS. Instant street cred! Sadly, I am too old. The site is for teenagers 13-18.

Inspired (?) by Facebook, Penguin Books has introduced a social site dedicated to reading. Site founder Anna Raffery, managing director of Penguin Digital, said:

"There are too many distractions out there for teenagers which pushes reading down the list of hobbies. Even other social networks are a major distraction for teens, which is why I hope giving reading its own social network, which is written and edited by teenagers, will help keep reading relevant in the digital age."

Though not intended to be commercial, the site does feature brand-related promotions, but does not have any commercial advertising (and more kudos are given for that).

I know I would've been all over this site as a teenager aged 13-18. I love talking about books but never had the opportunity to do so in high school. One reason why I enjoy my library technician program is that finally I have a large group of associates who like to read.


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