School Sucks Promoted at Library

Say you're an activist group that's against public, government-funded education in the United States. Why, oh why, would you decide to slip bookmarks for your cause into five thousand books at a library? It just seems like aiming at an audience that isn't receptive to your message, kind of like those annoying 'don't pirate movies' commercials before movies in theatres. You know, the movies you paid money to sit down and watch and not steal so you can be told that stealing movies is wrong.